Larry Everling is the VP of Marketing for HPL Digital Sport. He leads the advertising strategy and campaign management for clients in sports betting, daily fantasy, e-sports and igaming. Larry focuses on the analytics of performance marketing towards delivering constantly optimized results.
Larry has over 20 years experience in digital marketing with Fortune 500 companies, large global agencies, publishers and a number of entrepreneurial ventures. He has spent the past several years as an executive focusing on the digital transformation of the U.S. sports betting industry, working with such firms as Resorts Casino, VSIN, SportsMe and OddsChecker.
In addition, Larry has a deep understanding of the state-by-state regulatory requirements for legalized sports betting as well the customer acquisition and retention strategies of the leading operators.