The pandemic, low unemployment, and a historically tight labor market have made attracting and retaining frontline talent increasingly challenging in recent years. To win the war for frontline talent, businesses must focus on creating a positive employee experience and implementing effective employee communications strategies.

With a heightened focus on the needs, desires, and expectations of today’s employees, companies must place people at the heart of their operations; in fact, it’s what’s necessary to survive in this volatile and competitive business environment.

Over a dozen HR, talent acquisition, and communications professionals share their stories from the frontlines in the war for talent.