UNITED BY A

SHARED PURPOSE.

CREATE IMPACT 

We partner with our clients to find, engage, and form deeper connections with employees, customers and the media.

HPL is an integrated marketing and communications agency that helps brands enhance their reputations, generate growth and communicate with clarity. Brands today are facing rapid change and unrelenting pressure to hire and retain the best talent, ward off fierce competition, and create a lasting impact on the most pressing social issues of our time. We partner with our clients during these pivotal junctures of change, helping them to craft stories that simplify the complex, shape perception, and inspire action among employees, customers, and other key stakeholders.

We are a collaborative team of strategists, storytellers, publicists, and performance marketers who develop campaigns based on a keen understanding of each audience’s needs. And, we’ve worked together for a long time.  We are built to move fast, deliver results, and create opportunities that enable our clients to grow and thrive.

Building trust. Making an impact. Forging long-term relationships. These are hallmarks of our agency and how we measure success with and for our clients.

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FOCUS AREAS

Your business is complex. We simplify it through a time-tested approach that propels your brand forward.
1
STRATEGY
Crafting a competitive advantage, defining your value-proposition and creating a unique go-to-market approach.
2
STORYTELLING
Identifying and articulating compelling stories that will engage stakeholders and stand apart from competition.
3
ENGAGEMENT
Acquiring customers, enhancing experiences and shaping perceptions at critical touch points.

CULTURE

Inspire change.
Create impact.

We take pride in what makes us unique. We believe the whole is greater than the sum of its parts, but those parts are what make us, well... us. We care. We put the needs of employees first because we know that's how we're able to do the best work for our clients. We’re committed to the pursuit of education because we never stop learning. And we never stop listening.

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Leadership

WE LOVE THE WORK THAT WE DO. AND, WE LOVE WORKING WITH EACH OTHER.

EXECUTIVE LEADERSHIP

Debbie Salerno

Chief Financial Officer

Ed Moed

Chief Executive Officer

Sara Whitman

Chief People Officer

Ted Birkhahn

President

SENIOR MANAGEMENT

Alana Sorrentino

VP, Marketing Communications & Digital Sport

Alexandra Gambale

VP, Client Service

Carol Dasaro

VP, Project Management

Charlie Bernard

SVP, New Business

Charlie Bory

VP, Creative Operations

Julianna Jacobson

VP, Marketing Communications

Larry Everling

VP, Marketing

Matt Panichas

VP, Corporate Communications

Mike Adorno

VP, Communications

Morgan Green

SVP, Client Service & Strategy

CommTECH STACK

We are proud to partner with some of the most reputable industry-leading brands that help bring our vision to life.