INSIGHTS

Hot Paper Lantern's TJ Criares’ article was recently featured on CommPro. It offers a candid look at a media relations associate's challenging yet formative initial year.

Brand reputation can make or break a company. Whether you're a startup seeking to establish trust or a well-established B2B company aiming to maintain industry leadership, brand reputation plays a pivotal role in shaping customer decisions.

Uncertainty in the workplace has become a constant presence in recent years, shaped by economic swings, digital misinformation, political unrest, global conflict, and rapid social change. That uncertainty doesn’t stay outside the office.

Concerns around energy consumption and water use are moving to the forefront. Leaders who communicate clearly about how their companies operate and the steps they are taking to offset impact will be the ones who earn the benefit of the doubt.

Hot Paper Lantern's Courtney Moed’s article was recently featured on PR News, discussing how PR professionals can help brands stay ahead of the curve by leading trends, not just following them.

HPL Senior Communications Specialist Remi Yuter recently had a byline published in PRNews discussing the media relations lessons she has learned from working with clients in the retail and CPG space.

HPL’s CEO, Ed Moed, attended the DCD Conference in NYC and saw firsthand the challenges and opportunities facing vendors in an AI-fueled data center market. Here's what stood out.

Hot Paper Lantern's SVP of Marketing Communications, Julianna Jacobson, discussed with Consumer Affairs how brands navigate political and cultural topics amid rising consumer boycotts.

As the industry prepares for tremendous opportunities in 2025, it must also navigate challenges that carry potential reputational risks.