We live in a hyper-partisan, politicized world that increasingly looks like red brands versus blue brands, with executive leaders becoming more entangled in political and social issues that were once no-go territory for businesses.
The rules governing a crisis typically adhere to the following process: at the outset, collect information. Assess the situation. Respond to your stakeholders. Evaluate message resonance and reaction. Adjust and optimize, as appropriate. Easy, right? Well, not so fast.
While reflecting on the experience of having synesthesia and its influence on her work in podcast production, our Communications Specialist Sarah Linick outlines the benefits of incorporating podcast work into integrated communications efforts: "As I produce each podcast, an experience that ignites a colorful amalgamation of music, sound effects, words, and storylines in my head, I am able to leverage the way in which my brain works to create something that I hope will be enriching, dynamic, and vivid for others."