The 2023 War for Frontline Talent

Sara Whitman

The role and identity of the frontline worker went from unseen and unsung to heroic and heralded during the COVID pandemic, and for good reason. These 2.5+ billion people operate behind the scenes and serve as the backbone of the global economy and it’s critical for companies to place their humans at the heart of their operations; in fact, it’s what’s necessary to survive in today’s volatile, and competitive, business environment.

With a heightened focus on the needs, desires, and expectations of today’s employees, what can be done to enhance the employee experience of frontline workers and help companies attract top talent? 

That’s the question Hot Paper Lantern (HPL) looked to answer in The 2023 War for Frontline Talent report. The team spoke with more than a dozen HR, talent acquisition, and communications executives to discuss how they plan to tackle the attraction and retention issues of 2023, and the areas in which they are focusing change efforts.

Throughout the report we explore the broad trends facing frontline employers, taking a closer look at the retail, manufacturing, and hospitality industries, and offer a spotlight on the operational nuances of call centers.

For communicators, it is important to have a finger on the pulse of this change, to be informed, to maintain a strategic mindset, and ultimately to communicate clearly and in a way that resonates – with both prospective and existing employees.

To further explore the changing nature of the frontline worker experience, download our full report. 

Download the full report

Download the full report