Data Centers, Energy

& Infrastructure

Amid global demand for sustainable, community-oriented digital infrastructure, HPL empowers companies that shape the digital world with strategies that improve reputation, navigate scrutiny, communicate responsibly, build trust, and drive growth within the data center industry to tell a compelling story.
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Industry challenges & Solutions

Challenge: Data centers and vendors are on the front lines of critical issues facing consumers and communities.
As data centers expand into new and growing communities, operators face increasing resistance around noise, traffic, water usage, and energy strain. Without proactive engagement, misinformation can spread quickly, turning routine development into a reputational and regulatory risk.

HPL’s Solution: HPL helps data center operators and vendors servicing data centers build credibility and earn public support. We assess local sentiment early and help reframe projects from anonymous infrastructure into tangible community assets that fund schools, parks, and essential services.

Challenge: Rapid Industry Shifts Require Constant Insight & Clear Opportunity Framing
The data center landscape evolves at breakneck speed, driven by AI growth, regulatory pressures, sustainability expectations, and an expanding vendor ecosystem. Companies need a partner who can continuously track industry narratives, uncover whitespace opportunities, and shape a differentiated story in a crowded market.

HPL’s Solution: HPL provides always‑on industry intelligence and narrative analysis to help data center operators, vendors, and infrastructure partners stay ahead. Through competitive whitespace mapping, data‑driven insight integration, and prospect‑specific research, we uncover emerging themes, define positioning angles, and arm your team with the storylines that resonate.  

Challenge: Complex Markets Demand a Clear, Credible, Differentiated Brand StrategyIn a sector where technical capabilities, sustainability commitments, and community impact are under intense scrutiny, brands cannot afford vague or outdated messaging. Standing out requires clarity, credibility, and content assets that reinforce authority at every touchpoint.  

HPL’s Solution: HPL builds and refines a complete messaging and content ecosystem for the data center vertical that includes everything from core narrative frameworks to capabilities decks, web copy, thought leadership, and social‑ready content. We translate complex issues into compelling stories that influence stakeholders, elevate brand authority, and fuel go‑to‑market momentum.  

Challenge: Energy & Sustainability Narratives Are Under Scrutiny in the AI EraAs AI accelerates energy demand, data center and infrastructure companies are increasingly viewed as burdens on the grid rather than solutions. Technical sustainability claims often fall flat with reporters, communities, investors, and policymakers who seek proof.

HPL’s Solution: HPL positions companies as part of the solution to the AI energy challenge. We craft “grid‑positive” narratives that showcase how technologies like microgrids, batteries, and efficiency systems strengthen local power infrastructure for everyone. We translate complex metrics such as PUE and WUE into compelling, plain-language stories that journalists and investors can easily understand and trust. Our efforts culminate in credible solutions that move brands beyond superficial claims and demonstrate measurable progress.

Challenge: Mid‑Market Players Struggle to Compete with Hyperscale Giants
In a market dominated by names like Google, Amazon, and Microsoft, mid‑market operators and vendors deliver exceptional service but lack visibility and perceived authority. Without a core strategy that includes thought leadership, strong branding, and executive presence, their capabilities often go unnoticed. Challenge: Energy & Sustainability Narratives Are Under Scrutiny in the AI Era

HPL’s Solution: HPL helps companies project authority similar to that of the tech giants they compete against. We position clients around differentiated platforms such as secure or sovereign AI, emphasizing trust, privacy, specialization, and responsiveness. Our team secures high-impact business and executive commentary in leading business, technology, and data center publications, while transforming proprietary data into industry‑defining reports. We also design conference strategies that secure main-stage speaking opportunities at top events such as Data Center World and DCD, enhancing visibility among buyers and decision‑makers.

Challenge: Crises Move Faster Than Internal Communications Can Respond Outages, environmental claims, regulatory pressures, and local protests can escalate rapidly, especially for Tier‑2 and Tier‑3 operators lacking dedicated crisis infrastructure. Delayed or inconsistent responses can cause reputational damage long before facts are clarified.

HPL’s Solution: HPL prepares clients well in advance of issues becoming headlines. We perform reputation vulnerability audits to identify gaps in crisis readiness, authority alignment, and initial response protocols. When incidents occur, we activate rapid-response frameworks, including pre‑built crisis sites, clear escalation procedures, and data‑driven messaging to counter claims about rate hikes or environmental impact. We also monitor real‑time local and social chatter to neutralize misinformation before it reaches reporters, regulators, or community leaders.

Services

Overview of specialized services for Data Centers.
Our core services offer top-tier solutions tailored to your needs.  

HPL offers a comprehensive suite of brand development, marketing, and communications services customized to your needs and goals. We believe in tailoring solutions rather than offering a one-size-fits-all package. Services include:

Strategy

  • Strategic Planning
  • Brand Discovery
  • Competitive Research
  • Brand Positioning
  • Digital Strategy
  • Data & Analytics

Storytelling

  • Content-on-demand
  • Executive Platforms
  • Leadership & Brand Social Media
  • Thought Leadership
  • Creative & Design Services

ENGAGEMENT

  • Earned Media
  • Social Media (Organic & Paid)
  • Leadership Communications
  • Issues & Crisis
  • Events

“”

Working with Hot Paper Lantern has been a remarkable experience. Their deep market research and the PR strategy built from it gave us a clear direction. They consistently brought thoughtful content ideas to the table, and thanks to their strong media connections, we secured valuable press coverage. A truly proactive partner.

MARTINA CAPPUCCIO

Communication Officer, LuxConnect

Not everybody wants to work 40 hours, and I don’t think historically people have always wanted to, but there was no other option. And now, there are, quite frankly, options.”

- Communications Executive

INSIGHTS

Read our latest Data Center Insights.

OUR CLIENTS

THE IMPACT SPEAKS FOR ITSELF

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