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analytics

We empower businesses of all sizes, from startups to global enterprises, with comprehensive data and analytics solutions. Our expert team harnesses the power of innovative tools and platforms to extract actionable insights, uncover hidden opportunities, and optimize marketing and communications strategies. We will help you gain a competitive edge, and make data-driven decisions that propel your business forward.
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Our analytics team helps clients gain valuable insights, make data-driven decisions, and continuously refine their marketing and communications strategies to achieve desired outcomes.

Media Monitoring

Tracking and analyzing media coverage to understand brand mentions, sentiment, and reach.

Social Media

Monitoring and analyzing social media platforms to gauge engagement, sentiment, and campaign performance.

website

Monitoring website traffic, user behavior, conversions, and other key metrics to measure the performance of the client's website.

Competitive Analysis

Conducting research and analysis to compare clients' PR performance against their competitors'.

Stakeholder Analysis

Assessing the sentiment and perceptions of key stakeholders, such as customers, investors, and the general public.

Influencer Metrics

Measuring the impact and effectiveness of influencer campaigns, including reach, engagement, and sentiment.

Reputation
Management

Tracking brand sentiment and reputation across various online platforms, and providing insights for managing public perception.

Crisis
Communications

Monitoring and evaluating the effectiveness of crisis communication strategies during reputation-threatening events.

Search Engine Optimization (SEO) Analytics

Analyzing keyword rankings, organic search traffic, backlinks, and other SEO metrics to assess the effectiveness of SEO efforts.

Pay-Per-Click (PPC) Campaign Analytics

Tracking and analyzing the performance of PPC campaigns, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

Email Marketing Analytics

Evaluating open rates, click-through rates, conversion rates, and other email marketing metrics to assess the effectiveness of email campaigns.

Content Marketing Analytics

Tracking content performance metrics such as views, shares, time on page, and lead generation to measure the impact of content marketing efforts.
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Not everybody wants to work 40 hours, and I don’t think historically people have always wanted to, but there was no other option. And now, there are, quite frankly, options.”

- Communications Executive

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