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strategic

Communications

HPL’s mission is to help brands and leaders communicate clearly and authentically. Our approach combines dynamic storytelling with channel expertise that builds awareness, earns mind share, and influences a company’s most important stakeholders. We are a multi-disciplinary team that thrives on simplifying the complex and helping clients navigate the rapidly changing world of communications.
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EMPLOYEE RELATIONS

Companies constantly undergo transformation, which requires compelling internal communications strategies that build understanding and buy-in among all employee groups. Our services include:
  • Messaging Framework & Strategy
  • Content Strategy + Creation
  • Employee Experience Strategy
  • Executive Communications
  • Employee Value Propositions
  • Employee Surveys
  • Employer Branding
  • Strategy Implementation

Brand Strategy

From startups to legacy brands, we build or redefine brands through dynamic storytelling and design. Our services include:
  • Rebranding
  • Target Audience/Persona Mapping
  • Brand Narrative
  • Mission, Vision, Values
  • Competitive Differentiators and Value Proposition Development
  • Brand Personality

PUBLIC RELATIONS

Clients entrust our teams to build and protect the reputation of their brands, and our teams thrive on helping clients navigate the
needs of their most important audiences. Our services include:
  • Media Relations
  • Message + Narrative Development
  • Media Training
  • Online Reputation Management
  • M&A Communications
  • Crisis Communications
  • Media Monitoring
  • Reputation Benchmarking

EXECUTIVE COMMS

We work directly with CEOs and their leaders to create
better connections and engagement with the stakeholders that
drive their businesses. Our services include:
  • Thought Leadership
  • Social Media Management
  • Executive Coaching
  • Speaking Opportunities
  • Speechwriting
  • Internal & Employee Communications
  • Spokesperson Media and Presentation Training

Social Media

We build, manage and maintain our clients’ social media channelsto engage and influence critical audiences. Our services include:
  • Social Media Monitoring and Measurement
  • Social Activation for Leaders and Spokespeople
  • Content Development
  • Brand and Executive Community Management
  • Paid & Organic Social Media Campaigns
  • Influencer Marketing
Want to connect?
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Not everybody wants to work 40 hours, and I don’t think historically people have always wanted to, but there was no other option. And now, there are, quite frankly, options.”

- Communications Executive

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Is your brand at a critical juncture of change? Are you seeking an opportunity to work for a new type of agency?

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