• Brand Strategy • Visual Identity • Messaging • Channel Development • Social Media • UI / UX
• Web Redesign • Platform Development • Media Relations • Video • Analytics • Environments
Avon 39 was an annual event raising awareness and funding breast cancer research, advocacy and support. The event took place in seven USA cities from April thru October that included trekking 39 miles over two days. While remaining popular, the event was losing participation to other cancer fundraising groups and enthusiast fitness trends. Avon 39 required a reboot to drive awareness, increase participation, fundraising and sponsorship.
We developed a powerful call to action with “Warriors Wanted” that captured the unique spirit of the event and the courage of women everywhere battling this disease. We redesigned the entire user experience, increased digital driven engagement...bring to life a new level of interest, support and growth.