Hot Paper Lantern's TJ Criares’ article was recently featured on CommPro. It offers a candid look at a media relations associate's challenging yet formative initial year.
The world of media relations is unpredictable day-to-day, from navigating the nuances of journalists and their varying approaches to seeking stories to evolving deadlines and inevitable cancellations. A one-size-fits-all approach to pitching and engaging with reporters does not define success in this field, professionally for oneself, nor in serving clients' best interests.
To succeed, one must understand what reporters are looking for and tailor approaches while leaning into the unexpected with composure and continuous communication with clients.
Read the full article at CommPro to learn more about early career lessons in media relations for growing PR professionals.
