Hot Paper Lantern's Courtney Moed’s article was recently featured on PR News, discussing how PR professionals can help brands stay ahead of the curve by leading trends, not just following them.
In the ever-evolving world of retail, agility is everything. A specific trend can dominate headlines and TikTok feeds one day only to be replaced by something new the next. PR professionals know that in order to succeed, we always have to stay one step ahead. That’s where trend hopping comes in. To stay in sync with the news cycle, we need to identify what is gaining momentum, engage with relevant angles, and ride the wave to gain media attention.
To do this effectively, PR pros must understand what reporters are looking for when they cover trends, align their strategy accordingly, and use examples of real-world retail shifts to add context.
Read the full article at PR News to learn more about key tactics that PR teams can leverage to deliver smart, timely stories that resonate.
