In fast moving markets that are experiencing growth through the pandemic, clients are increasingly turning to Hot Paper Lantern (HPL) to create greater brand relevance and acquire new customers by using a combination of creative storytelling and sophisticated branding, integrated communications and growth marketing. The demand is being driven by pressure among brands to differentiate in hyper-competitive business environments and cater to increasingly fickle audiences whose habits and expectations are ever-evolving.
In the agency world, there’s only one way to meet such demand: find and acquire new executives who have the experiences and talent to match what our clients need and at the speed they need it. That is why we’ve added a number of new professionals to the HPL team in recent weeks; each brings their own passion and skill set that — when integrated across the agency — produce an array of powerful storytelling, flawless execution and results that generate positive business outcomes.
I am proud to announce the following additions to the HPL family:
- Philip Leif Bjerknes, Senior Vice President of Marketing: As a marketer, technologist, and entrepreneur with a decade of experience spanning e-commerce, data science, content, marketing, and ad-tech, Phil is creating dynamic marketing campaigns that are helping clients raise awareness of their brands and products and acquire new customers. Previously, he has helped brands including AMEX, Airbnb, Lyft, and Nike become publishers, entertain tens of millions of people, and launch campaigns across the globe. Before joining HPL, Phil was a partner and Marketing Director at Alldayeveryday, a hybrid agency and production company whose clients included Coach, Diesel, Equinox, Gap, Moncler, Land Rover, GE, Nike, Pepsi, and Red Bull.
- Nicholas Jackson, Creative Director: Nick joins the HPL team with a focus on content and creative ideation, working with clients to tell human-centric stories and create new conceptual ways of communicating and engaging with key audiences. Prior to HPL, Nick’s creative direction experience ranged from leading creative teams at news publishers such as The New York Times, The Washington Post and Vice’s Virtue WorldWide, to working agency side with SapientNitro and Weber Shandwick.
- Emily Cottone, Social Media Lead: Emily’s collaboration with clients spans social media strategy, execution and measurement around growth of engagement, influence and sentiment. She brings more than a decade of digital media experience in both the B2B and B2C space and a passion for creative storytelling. Prior to joining HPL, her experience included a diverse portfolio of brands and clients including Light & Fit, Oikos, Evian, PayPal and CheapOair where she led brand strategy, brand identity, reputation management, and spearheaded both paid and organic large-scale social media campaigns.
In addition to these talented individuals, we also recently hired Michael Giraldi, Digital Marketing Manager; JP Hamilton, Art Director; and Courtney Kraft, Social Media Specialist to round out our team. All three are working alongside Emily, Nick and Phil to manage and execute client campaigns, and we are thrilled to have them on board.
The past year has been a journey like no other, and it’s rewarding to see our employees and clients respond so favorably to the model we are building and deploying. As the demand shifts, so will we. Until next time, I wish you good health and prosperity.