Case Study

CORBIN

REALIZE YOUR VALUE

Delivery

• Brand Strategy • Visual Identity & System • Messaging • Website Design

• Product Development • Media Relations • Corporate Comms • Executive Comms

Case Study

CORBIN

REALIZE YOUR VALUE

Overview

Corbin grew from a firm focused on primary investor research to a thriving, hyper-growth company adding value through proprietary research and analytics, a best-practice mindset, executional excellence, and a deep understanding of what influences sentiment to help business communicate and influence shareholder value. The business was in need of a brand strategy and storytelling platform to help to change the perception of Corbin from what it was to what it is... and where it’s heading.

Approach

Corbin Advisors became simply “Corbin” to help build brand equity. Through research and extensive analysis to help redefine and reposition, Corbin became known as the company to turn to “Realize Your Value.” The brand needed to reach further and help increase visibility and attraction to a variety of audiences from C-level, to Investor Relations, to Employee Engagement, Recruitment, Non-profit and the communities Corbin serves. We supported the brand launch with a redesigned web experience to support ongoing marketing and sales initiatives, and a robust media relations plan to grow executive presence and thought leadership.