Daikin is a world-leading HVAC manufacturer, delivering innovative heat pump, air conditioning, and air filtration technologies that are connected, energy efficient, and high-performing. With more than 100 years of global expertise and more than 30 years of U.S. growth, including 25,000 U.S. employees, Daikin innovates and advances comfort systems that serve homes, businesses, and communities nationwide.
Daikin’s U.S. organization is large, multifaceted, and fast-moving. Its story spans advanced technology, American manufacturing, climate and energy leadership, and community investment, yet much of that impact was difficult to clearly and consistently highlight.
Key challenges included:
Research: HPL conducted internal workshops, industry analysis, economic and social reviews, and competitor research to inform the content strategy.
Optimization: Continuously gather feedback and adjust strategies to ensure content effectiveness and alignment with KPIs.
Strategy: Created a new brand strategy and unique direction to elevate Daikin. HPL defined goals, KPIs, audiences, and created multiple plans to guide outcomes, tactics, and content.
Execution: Support and develop core messaging across business objective topics and themes. Design diverse content formats, including videos, one-pagers, large-scale print for guest experiences, an annual report, and a new website.
Barnes needed a more contemporary identity to match the company evolution. Our team developed a new logo and symbol, complete with a new color palette, photography, and iconography.
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We created a new experience for our stakeholders, including a new website experience that effortlessly demonstrated the organization’s business, solutions, culture, and commitment to career development.
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With the new brand tagline we developed — “Persistent Ingenuity” — the company was able to articulate a unique promise: of its value, its people, and its impact. Threading that promise throughout all brand communications ensures that, while the businesses and markets Barnes competes in may evolve, its unique culture — and way of working, thinking, and innovating — will continue to set it apart. We also concepted and created a celebratory brand-anthem video, designed to energize and excite employees across the globe.
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A modernized corporate brand aligned with transformational goals.
A contemporary experience that differentiates from the competitive set.
