Daikin is a world-leading HVAC manufacturer, delivering innovative heat pump, air conditioning, and air filtration technologies that are connected, energy efficient, and high-performing. With more than 100 years of global expertise and more than 30 years of U.S. growth, including 25,000 U.S. employees, Daikin innovates and advances comfort systems that serve homes, businesses, and communities nationwide.
Daikin’s U.S. organization is large, multifaceted, and fast-moving. Its story spans advanced technology, American manufacturing, climate and energy leadership, and community investment, yet much of that impact was difficult to clearly and consistently highlight.
Key challenges included:
Research: HPL conducted internal workshops, industry analysis, economic and social reviews, and competitor research to inform the content strategy.
Optimization: Continuously gather feedback and adjust strategies to ensure content effectiveness and alignment with KPIs.
Strategy: Created a new brand strategy and unique direction to elevate Daikin. HPL defined goals, KPIs, audiences, and created multiple plans to guide outcomes, tactics, and content.
Execution: Support and develop core messaging across business objective topics and themes. Design diverse content formats, including videos, one-pagers, large-scale print for guest experiences, an annual report, and a new website.
Foundation & Strategy
HPL began with a research-driven approach that included internal workshops, industry analysis, social and economic insights, and content audits to clarify Daikin U.S.’s value proposition, audiences, and priorities. This work informed a new communications and digital strategy, core messaging, narrative pillars, and a roadmap for content development across channels.
Content & Storytelling
We supported the development of a cohesive content ecosystem designed to tell Daikin’s story with clarity and confidence. This included core messaging, long-form content, and modular assets that could be repurposed across reports, presentations, social, and the website, ensuring consistency without rigidity.
HPL also created a series of high-impact videos for live events, social media, and web that positioned Daikin as part of the solution to present-day challenges, including the energy grid and building decarbonization. Foundation & Strategy
HPL began with a research-driven approach that included internal workshops, industry analysis, social and economic insights, and content audits to clarify Daikin U.S.’s value proposition, audiences, and priorities. This work informed a new communications and digital strategy, core messaging, narrative pillars, and a roadmap for content development across channels.
The goal of the U.S. Business and Innovation Report was to build brand awareness and authority among key U.S. audiences by using data and stories to highlight the U.S. economic impact, commitment to communities, people, and the planet, and innovation leadership. The entire report needed to tell a unified story that encompassed all business units and product brands, guiding users through Daikin’s purpose. We crafted a narrative-driven report showcasing Daikin’s substantial investment in the U.S. and its relentless commitment to innovation and sustainability as a global leader in HVAC technologies.
Digital Redesign, Rebuild & Optimization
We completely rebuilt Daikin’s website to better reflect the scale, innovation, and confidence of the brand. The goal wasn’t just a visual refresh, but a platform that feels modern, performs at a high level, and is genuinely easy to use. The new site brings clarity to a large and complex organization while creating a stronger, more engaging experience for every audience.
The site structure was refined to make content easier to find and manage. Navigation was simplified, key messaging was given more space to breathe, and the experience was designed to feel intuitive rather than corporate-heavy. Visually, the platform was elevated to feel more polished and technically sophisticated, without losing approachability or warmth.
Post-launch, the site continues to evolve through ongoing maintenance and optimization, ensuring it stays fast, secure, and aligned with best practices. Analytics guides this process by showing how users engage with the platform and where improvements will have the greatest impact.
Daikin U.S. Corporation’s corporate headquarters in New York City serves as a primary hub for the company’s North American operations, often hosting key stakeholders and private events. Daikin wanted to install museum walls at the entrance to its Park Avenue headquarters to help guests learn about the Daikin brand story, globally, nationally, and locally. This required floor-to-ceiling large-scale print highlighting Daikin’s 100-year history, its U.S. footprint and impact, product innovations over the last 30 years in the U.S., and well-known buildings in the NYC area that use Daikin technologies, such as One World Trade.
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The primary objective of the LinkedIn strategy was to position Daikin as an innovative and relevant technology leader in the HVAC industry, clearly distinguished from individual Daikin business unit accounts.
HPL incorporated measurable KPIs, a consistent content plan focused on thought leadership, core themes that support business objectives, and educational content that resonates with its audience and continues to grow it, thereby strengthening its national brand identity in the U.S. market and maximizing visibility and reach.
We developed a LinkedIn strategy and executed it according to plan and best practices, using an efficient, streamlined content process and established KPIs to measure performance and further optimize content.
2026 1ST QUARTER RESULTS:
Due to its significant relevance for the Super Bowl, this post promoting Daikin’s manufacturing presence in the U.S. garnered 24,000 impressions, 135 new followers, and 1,500 engagements, including over 55 reposts.
Brand Strategy, Messaging, and Communications: Streamlined planning with succinct narratives, brand positioning, and activations to increase visibility and educate key audiences.
Content and Storytelling: A centralized content hub ensures employees across the business have immediate access to approved, on-brand, and business-objective-aligned materials. The mix of content assets, including videos, presentations, one-pagers, and infographics, empowers employees to act as effective brand advocates while amplifying reach and awareness among key audiences.
Business and Innovation Report: A comprehensive overview of the company's expanding American footprint, technological leadership, and integrated approach to addressing the nation's most pressing environmental and energy challenges.
Corporate Website: A future-ready website that continues to improve through ongoing optimization, maintenance, and data-driven decision making.
Museum Walls: A welcoming and immersive experience for guests to learn about the history, story, and impact of the brand, along with what’s on the horizon.
LinkedIn Strategy: A sustainable content plan and cadence that aligns with business objectives, supports business units, and increases share of voice for HVAC as critical infrastructure, while competing against competitors and LinkedIn metric benchmarks.
