In a recently published article authored for PR Daily, Ted Birkhahn discusses how the risks of staying quiet are greater than they used to be. This shift in attitude for a range of stakeholders, including consumers, employees, investors and news media, has been gradually changing over the past decade. However, the pandemic and its magnifying effects on economic, racial and social inequality, along with how brands responded to such events as the murder of George Floyd, catapulted companies to the forefront of the national debate. The new expectation is that brands must act.
Read the full article here: https://www.prdaily.com/brand-controversy-taking-a-stand/