Loading content...

Deconstructing the PGA Tour/LIV Merger: Four Lessons for Internal Communications Pros

Ted Birkhahn and Mike Adorno

The PGA’s decision to merge with the LIV Golf Tour generated a media frenzy – but one overlooked aspect that’s worth noting is the way the PGA chose to break the news to all of its audiences, including the players. 

In an article for PRNEWS, Hot Paper Lantern’s Ted Birkhahn and Michael Adorno analyze how negative press could have been minimized by prioritizing internal communications as much as it did its external rollout. 

For more on how companies can avoid the pitfalls and negative press by making internal communications a priority, read the article here.