Every year, Hot Paper Lantern elevates Nikon’s Small World and Small World in Motion competitions through a strategy that blends media relations, social media, and storytelling, ultimately securing hundreds of media hits and billions of impressions, helping the competitions gain traction far beyond the scientific community.
By combining deep media expertise with a strong sense of storytelling, Hot Paper Lantern helps Nikon reveal the beauty of science to a global audience, and ensures the conversation continues long after the winners are announced.
PR Daily’s Content Marketing Awards celebrates the most creative, strategic and impactful work in content marketing.
Read more about HPL and Nikon's award-winning work here.
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