In her recent article featured in PR NEWS, SVP, Marketing Communications, Julianna Jacobson, outlines how to establish a proactive crisis communications and reputation infrastructure that activates before your brand name starts trending due to an acute crisis.
A company outage is more than just a technical disruption; it is a trust disruption. Most companies have a technical plan, not a reputational one.
The article emphasizes that while most companies prepare for technical recovery (rebooting servers), very few are ready for reputational recovery. When your company’s failure becomes a headline, your reputation—not just your infrastructure—is the key factor in how quickly you can recover customer sentiment, investor confidence, and brand perception.
Read the full article featured in PR NEWS to learn more about what to do when your company outage makes headlines.
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